The creation of an efficient strategy in resources and results, allowed us to obtain 80 impacts on media and 10 video clips for the Formula Student 2016 competition. The single-seater prototype vehicle event, with about two thousand participants at the Circuit de Barcelona-Catalunya, is organized by the Society of Automotive Technicians (STA).
STA has since 1947 a clear mission: to stimulate progress of car industry promoting technological advances in the automotive industry. And not only in Spain, but beyond its borders. Therefore, the STA is founding member of the Fédération Internationale des Sociétés d’Ingénieurs des Techniques de l’Automobile, FISITA, and the European Automobile Engineers Cooperation, EAEC.
Strategic PR message planning and creation
Photo shoot during interviews
Tracking media clipping publications