Iberdrola, leader in the provision of renewable energy, needed to position itself among the drivers of the electric car before the boom of sustainable transport. However, they lacked data on a national scale about behavior patterns and opinions of drivers. The solution was to access the results of the first National Electric Vehicle Driver Survey which was widely disseminated in top mass media outlets due to the interest generated by the responses of 1312 private drivers of electric vehicles.
Iberdrola is a global energy leader, the first wind producer and one of the five largest electricity companies by market capitalization in the world. The renewable energy company announced in 2018 that it will install, in just over a year, more than 200 fast, super-fast and ultra-fast charging stations (50kW, 150kW and 350kW), at least one every 100km on the main roads, which It means doubling the current national network.
Main sponsorship of the first National Electric Vehicle Driver Survey
Dissemination of the study’s press release covered by top media
Follow up on publications in the mass media (clipping)
Data personalized analysis
Impact on media outlets
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